Has backlinking lost its worth after Penguin updates?

In Search Engine Optimization (SEO), the concept of backlinking is referred to the hyperlinks pointing towards a particular website. It has great importance that enhances the health and success of the blog, and without its usage, it is very difficult to endeavor in the industry. Due to this factor, the bloggers and the webmasters are able to get the high ranking position in the search engine results.

It is the utmost desire of almost every company that it wants to be ranked first or even at the top most position of the Google backlinkingPageRank. Thus, to achieve this purpose, the backlinking can be done in various ways. However, you will be amazed to know that most of the companies are using wrong means of backlinking for the websites.

Also Read: Link Building Earns Google Rank: A Myth or Fact

Keeping in view that Google has released an update of search algorithm that relegates those websites that are involved in various link schemes. These updates include penguin updates. Thus, this update is giving hard hitting challenge for the companies, which are disappeared in SERP’s.

Updates for SEO usually arise by gap of five to six months but all of these updates are as per Google guidelines. Google release these updates to overcome issues of copy pasting or content duplication. On one side, this is good for hard workers but on the other side, it may leave bad impacts on a few users as well. Penguin is one of the latest updates of Google, which has caused significant decrease in online traffic of more than 80% of websites, which used to exist on Google.

Building backlink is not a hard task to be done rather just need patience and expertise to do. It gives fast results in limited span of time. While focusing on all these points, Google provides the best safe ways to build backlink of your blog.

It is of the view that after the advent of the penguin updates, the value and the worth of the backlink have also been deceased, which is not true. It allows you to build the quality backlink for your blog or website that helps to come to the top ranking of the search engines. Thus, you can say that it is one of the best ways to punish those users, who are using backlinks in the wrong manner and damaging the repute of other users.

The key astounding features of the penguin updates, which attract the companies to give the security to their web content against three layer links, are as follows:

Links for editorial data

You can grab the viewers by displaying the effective content on the website through such a link. It is the direct link for which blogger or web master will not have to do extra effort and through which no one can lose its worth.

Links for promotional data

You create this link manually through guest posts, outreach, or collaboration. Thus, it is very effective in developing and strengthening the repute of the company by building great customer bandwidth. Moreover, it enhances the concept of referral traffic for your website. In this case, the quality of the links or data matters a lot because any unauthentic data may damage the repute of the company as well as counterattack its position in the industry.

Links that have spam

You must know What are the Bad Backlinks and what are the ways to avoid them!

It is strictly prohibited by Google search engines because these links have high risk and are most likely to be used to lose the worth of the data. It is mostly used to counterattack the actions of the opponents.

Thus, you can say that all these linkages and threats are secured with the help of penguin updates. Undoubtedly, they eliminate the factor of manipulative or spam links. Thus, it is obvious that they are providing an intensive security to maintain the position in the top ranking of search engines.

About Adeel Zia

This post is written by Adeel Zia, A tech blogger and social media expert you can see his site 1001mahjonggames.com which is totally based upon online mind games.

The Discussion

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